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2024-01-11
On December 30, 2023, Ctrip platform released a travel report related to the New Year's Day holiday. The data showed that the number of tourism orders for the first day of the holiday, with a destination in Harbin, increased by 202% year-on-year. Among them, Harbin Ice and Snow World, with its dazzling ice and snow scenery and explosive winter night snow parties, not only climbed to the top of ice and snow attractions, but also ranked among the top three popular attractions in China on the first day of New Year. In winter, the heat of Harbin Ice and Snow World gradually rises, and tourists from all over come here from afar just to catch up with a fantastic ice and snow festival in the park. After 25 years of accumulation and thin development, in the Harbin Ice and Snow World, both ice building landscapes and entertainment activities are full of energy.
After Harbin became popular, it boosted the overall urban brand and image of Northeast China, and behind its popularity, there were multiple factors, including the linkage promotion with LED screens. The diversity and combination of outdoor media can more flexibly break through the "wall" of traditional marketing. LED multi screen linkage allows viewers to have in-depth and comprehensive access to advertising information as long as they enter the field, thereby improving the effectiveness and reach rate of promotion. By leveraging the LED display platform to expand exposure, the linkage of LED in Central Mall, Xiangbu Commercial Plaza, and Huarong Hotel has brought the offline market closer to tourists and further promoted the image of Harbin city.
Although the holiday has ended, Harbin's enthusiasm remains strong. With the help of LED displays, the 40th China Harbin International Ice and Snow Festival is perfectly presented. On January 5th, the opening ceremony of the 40th China Harbin International Ice and Snow Festival and the Franco Chinese Cultural Tourism Year was successfully held. The Harbin International Ice and Snow Festival in China is the first international festival in China to focus on ice and snow activities. This festival spares no effort in presenting a feast of ice and snow for global tourists and citizens. At the opening ceremony, one can immerse themselves in the atmosphere of ice and fire, as well as the fusion of fire and snow. The entire opening ceremony officially kicked off with a stunning visual display of ice and fire created by the combination of fireworks and sound and light systems. In addition, 2024 marks the 60th anniversary of the establishment of diplomatic relations between China and France, and the launch ceremony of the "Franco China Cultural Tourism Year". When the LED screen opens in a scroll pattern from the middle, presenting the words "Franco China Cultural Tourism Year" for China and France, it indicates a beautiful prospect of friendship and cooperation between China and France, and the continuous improvement of bilateral relations.
