LED movie screen lights up during the summer season of 2025
This series of intensive landing actions is partly due to the rapid development of the LED movie screen market, including the promotion of technology, cost, and policies. On the other hand, it cannot be separated from the active cooperation and support of content producers. For the fiercely competitive summer season, high-quality LED movie screen technology has become an important tool to attract audiences.
It is worth noting that in order to fully leverage the advantages of LED movie screens, some cinemas have turned their attention to content adaptation.
China Film CINITY LED has released its latest film lineup in the summer of 2025, featuring 15 domestic and foreign films in CINITY LED format. Among them, in response to the release of "Little Monsters on Langlang Mountain" on August 2nd, Wuxi Jialai Cinema has launched an exclusive CINITY LED special edition, bringing audiences a higher quality and more immersive viewing experience.
The LED hall of the Xidan branch of the Capital Cinema also uses this as a promotional highlight, and has specially launched the Jingcai VIVID version of 'Litchi of Chang'an', allowing viewers to enjoy better visuals.
In addition, some cinemas are also exploring more immersive viewing experiences, such as introducing naked eye 3D effects.
Taking the LED VIP theater of Taihang Film and Television Luzhou Theater as an example, during the summer season, naked eye 3D content was specially launched, allowing audiences to experience the stunning visual effects of stereoscopic images without wearing 3D glasses. In Hall 5 of Zhuhai Zhongying Southern 4D Cinema (Jiuzhou Road Branch), Zhuhai's first VLED LED movie screen also played naked eye 3D videos.
At present, the summer movie season has entered its final sprint stage. According to CCTV News, as of 21:28 on August 3, the total box office (including pre-sales) of movies in the summer season (June August) of 2025 has exceeded 7 billion yuan. This achievement is driven by popular films and is also related to the upgrading of cinema projection technology such as LED movie screens.
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