Since 2021, the concept of the metaverse has gradually become a reality, and its popularity has been continuously increasing globally. People's attention to this field has also been continuously increasing, with enterprises, creators, ordinary users, investors, and the entire society participating in the construction of the metaverse to varying degrees. According to Tianyancha data, as of now, there are nearly 30000 enterprises related to the "virtual reality" business nationwide. The market size of China's virtual reality industry has maintained rapid growth in recent years. By 2026, the overall scale of China's virtual reality industry (including related hardware, software, applications, etc.) is expected to exceed 350 billion yuan, and the sales of virtual reality terminals will exceed 25 million units.
The domestic XR virtual shooting market demand is constantly emerging, and the XR virtual shooting market space is rapidly opening up. The development of virtual reality mainly revolves around the characteristics of immersion, interactivity, and imagination, involving a series of innovative breakthroughs and iterative upgrades in software and hardware technologies. As the entry point for the public to enter the virtual world, display devices are the core and mainstream products of the virtual reality industry. Among them, LED large screens, as one of the XR virtual reality production systems, have become a new blue ocean market that many leading screen companies are exploring and competing for. Aotuo Electronics has undertaken a total of 60 medium to large XR/VP virtual studio projects worldwide, including industry-renowned virtual filming projects such as Nvidia, Amazon Cloud, and Toei in Japan. As an emerging market, the potential demand for virtual studios in the future will gradually penetrate into the large audio-visual field. It is expected that the demand for LED displays under XR virtual photography in China will exceed 4 billion yuan in the next three years, injecting new vitality into the slowing demand for LED displays.
The virtual reality industry is receiving increasing policy support. In recent years, there have been frequent favorable policies, such as the issuance of the "Action Plan for the Integration and Development of Virtual Reality and Industry Applications (2022-2026)" at the end of 2022, which clearly stated that the overall scale of China's virtual reality industry will exceed 350 billion yuan by 2026; Local governments are also continuously laying out virtual reality industry related tracks. According to incomplete statistics, more than 15 provinces, cities, and regions in China have issued policies related to virtual reality, aiming to guide the healthy and orderly development of the virtual reality industry. Virtual reality has shown the potential to drive new consumption, becoming the focus of local industrial economic layout, and gradually becoming a pillar technology for achieving digital transformation in various industries.