The Jiangsu Provincial Amateur Football League "Su Chao" is currently in full swing. Since its start in May this year, its popularity has been high, and the competition will continue until September. In order to allow more fans to feel the atmosphere of the game site, Jiangsu and many parts of the country have started to temporarily set up LED display screens on the streets, allowing everyone to sit together and watch the game, shouting and cheering.
This type of LED display device, which is convenient and quick to disassemble, is usually provided through leasing, so it is also called "LED rental screen". Compared with traditional LED display screens that are fixedly installed, LED rental screens are more suitable for various activity sites that require temporary construction and dismantling.
Diversified sports events and wider application of LED rental screens
The explosive popularity of "Su Chao" reminds people of Guizhou's "Village Chao" which became popular in 2023. This year, the popularity of "Village Chao" has declined, and the operation of the competition has begun to shift towards long-term layout. Yunnan, Guangdong, Sichuan, Hunan and other places have signed cooperation agreements with Guizhou's "Village Chao", and local champions will form a national team to prepare for the 2028 "Village Chao" World Cup.
This kind of amateur competition is down-to-earth and entertaining, not only attracting audiences, but also driving the development of LED display screens and other hardware related markets for event dissemination.
Equally entertaining is the first domestic robot soccer tournament, "Jichao," held on June 28th this year. The competition integrates popular artificial intelligence, robotics, and competitive sports, expanding the boundaries of traditional sports. This emerging event attracts technology enthusiasts and young audiences, and also brings more application opportunities for LED rental screens.
However, these amateur or emerging events are only a small part of the sports field, and currently LED rental screens are widely used in large-scale competitions.
Generally speaking, years with the Olympics or World Cup are considered "sports years". In 2024, Chinese athletes such as Zheng Qinwen, Pan Zhanle, and Quan Hongchan performed well in consecutive events such as the Olympics, European Cup, and Asian Cup, further igniting the national sports enthusiasm and driving the demand for LED rental screen products.
Without the Olympic Games and World Cup in 2025, it can be considered a "sports mini year". However, the variety of events throughout the year is rich and full of highlights, which can still bring considerable opportunities to the LED rental screen market.
Sports events
In terms of comprehensive events, there are two events in 2025 that are similar to the Olympics and the World Cup, namely the 15th National Games and the first New World Club Cup. This year's National Games will be held in Guangdong, Hong Kong, and Macau, and Olympic athletes will also gather here. It can be said to be a major event in the sports world, and LED rental screens will play a role in the opening and closing ceremonies, event broadcasting, and other aspects.
In fact, as early as the 19th Asian Games in Hangzhou in 2023, LED rental screens have become the core equipment for stage visual presentation. At the opening ceremony, up to 6000 square meters of LED display screens were installed, using Kinglight high-end rental series light beads, which have good color expression and system stability, creating an impactful and immersive visual atmosphere for the entire performance.
At the 19th Asian Games in Hangzhou in 2023
At last year's Paris Olympics, the presence of LED rental screens could also be seen. Abbison's PL series large screens were used in the opening ceremony, Belcy Arena, outdoor fan areas, International Olympic Committee temporary offices in Canada and the UK, City Hall Square, and more.
Paris Olympics
Rendering of the Opening Ceremony of the Paris Olympics (Image source: Abbison)
It is worth mentioning that at the NBA All Star Weekend basketball game held in February 2024, the NBA league applied LED floor screens for the first time during the game, which were also made from Abbison PL series products.
And this year's ongoing Club World Cup has adopted a new format, with an increase in the number of participating teams from 7 to 32, increasing the scale and difficulty. It is worth mentioning that this match will also be Messi's farewell performance in his career. In addition, stars such as Mbappe and Haaland have also become the focus. The Club World Cup is also an opportunity for the LED rental screen industry.
This year's other competitions include the Chinese men's and women's basketball teams competing in the Asian Cup, as well as multiple individual world championships in table tennis, swimming, athletics, gymnastics, and women's volleyball. Some star players, such as Zheng Qinwen competing in the Grand Slam, and Zhang Weili and Zhang Zhilei participating in world-class fighting and boxing events, also provide scenarios for the application of LED rental screens.
Large scale performances/events heat up the LED rental screen market
Not only have sports competitions driven demand, but from the development in the past two years, the presence of LED rental screens in various performing arts activities has also become increasingly strong.
In 2023, the national offline performance market will gradually recover, and the audience's enthusiasm for concerts will be high, becoming one of the hotspots of entertainment consumption, driving an increase in demand for stage design equipment. LED rental screens, with their advantages of high definition, high brightness, and quick disassembly, are used in performance venues for various scenarios such as main screens and auxiliary screens, and the market demand continues to rise.
Entering 2024, driven by multiple international events such as the Paris Olympics, European Championship, Copa America, and the US presidential election, the LED rental screen market will maintain a high level of popularity. The global tours of internationally renowned artists such as Taylor Swift and Adele will also add new vitality to the performance market, driving the growth of demand for high-end LED rental screen products.
Taking Adele's Munich concert as an example, the stage used the world's largest outdoor continuous LED display screen, with a main screen area of 4159.7 square meters and a total area of 4760 square meters including the side LED screens on the ascending and descending stages. The project is built with CB5MKII LED display screens from LED rental brand Leidiao, and the core components use Guoxing Optoelectronics FM series products.
Adele Munich Concert Live
Adele's concert in Munich (photo source: Redio WeChat official account)
Concerts and music festivals are staged in rotation, and the LED rental screen market is full of vitality in 2025
According to TrendForce consulting analysis, live events (concerts, election events, etc.) drive demand in the rental market, and the global LED display rental market has the opportunity to exceed $1.7 billion in 2025 and maintain growth. It seems that the LED rental screen market will also be full of vitality in 2025.
In fact, positive signals from the market began to emerge at the beginning of the year. For example, on the main stage of the 2025 Yunnan Spring Festival Gala, Zhouming Technology leased LED display screens to create a total of 800 square meters of stage space, providing technical support for large-scale cultural and artistic events.
Yunnan Spring Festival Gala in 2025
2025 Yunnan Spring Festival Gala (Image source: Yunnan Radio and Television Station)
When it comes to large-scale events, the popularity of concerts has always been high.
In the first half of this year, singers such as Jacky Cheung, Jay Chou, Eason Chan, Stefanie Sun, Dao Lang, Zhang Shaohan, Hua Chenyu, and Wang Sulong held concert tours one after another, sparking a wave of viewing frenzy. Entering the second half of the year, Jay Chou, Zhang Jie, Ren Xianqi, Mayday, and others will also perform on stage in multiple cities. As the concerts proceed, related press conferences, fan meetings, and other activities will also be held simultaneously, further driving the demand for LED rental screens.
Concert in 2025
It is worth noting that a new form of concert has emerged from the concert, which involves recording and editing the concert content into a movie version. This virtual filming has raised higher requirements for high-end LED rental screen products, including color gamut, viewing angle, brightness, and contrast. At the same time, it has also driven the demand and development of LED rental screen products.
LED rental screens are also suitable for virtual shooting scenarios such as virtual studios and advertising shoots. For example, at the end of November last year, Zhouming Technology exhibited its virtual studio solution at the Beijing Chain Expo. The live broadcast room used curved splicing Galaxy series UGM II LED rental screens, providing an interview environment for companies such as Sinochem Group, CITIC Bank, and iFlytek.
Your message must be between 20-3,000 characters!