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Company news about China promotes the rapid decline of the average pixel pitch of LED display products

China promotes the rapid decline of the average pixel pitch of LED display products


Latest company news about China promotes the rapid decline of the average pixel pitch of LED display products

As technology in the LED display industry has advanced, the average pixel pitch has declined The latest technological developments in Mini LED backlit TVs and the investment in Micro LED TVs through competition in the TV industry have not only expanded the existing LED-related product supply chain capabilities, but also enhanced the overall LED ecosystem. These advances are supported by traditional LED display panel manufacturers, especially in China, as the LED supply chain is fully established as a global LED supply hub in terms of cost, scale and efficiency. Another notable trend in the LED industry is that the pixel pitch is becoming significantly smaller as the product stability and marketability of each scene improves.

Just a few years ago, compared with other technologies, LCD tiled walls were widely used in the command and control room market with the advantages of price, high picture quality and easy assembly. However, even the PID panel with the minimum seam of 0.88 mm can not overcome the bottleneck of physical gap and product iteration. In the past two years, despite the high price, 1.5mm, 1.2mm dot pitch LED display has gradually begun to attract attention, because LED display is the only product that can achieve no physical splicing, thus forming an alternative to LCD splicing wall products. 1.2mm dot pitch LED displays are becoming more common in command and control rooms, and 0.9 mm dot pitch products are rapidly emerging.

According to Omdia's latest LED Display Panel Market Tracker Report, the report now includes average pixel pitch information, which is calculated by weighted average to get the average density of pixels distributed over the entire LED display area. In the first quarter of 2022, the average pixel pitch of LED displays sold in the global market is expected to drop sharply from 3.1mm in 2019 to 2.1mm in 2026. Omdia's definition of FPP is an LED display panel product within the < = 1.99 mm dot pitch category, with a global average pixel pitch of 2.1mm in 2026, which is close to this classification. The average pixel pitch in China has declined the fastest, leading the global trend of smaller pixel pitch. According to the recently released ProAV Vertical Market Tracker Report (ProAV Vertical Market Tracker – 1Q22 Database), China has the highest penetration of direct-view LEDs (dvLEDs) relative to LCD products in the rest of the world. Especially in the areas of transportation, hospitality/medical, and control rooms. In China's indoor FPP (< = 1.99 mm dot pitch) video wall products, LCD video wall accounts for 69% of the market share compared with LED video wall in 2019.

Omdia predicts that the share of LCD video wall will drop to 30% by 2026. From a global perspective, the first quarter of 2022 shows that LCD video wall accounts for nearly 58% of the total display area of the Pro AV video wall market (for more details, see www. See "Video Wall Solutions: a Snapshot of LCD and LED Penetration," "Video wall solutions: A snapshot of LCD versus LED penetration"). North America and Western Europe followed China, with an average pixel pitch of 3.0mm in both regions in 2021, and both regions are expected to have a pixel pitch of less than 3.0mm in 2022. Over the past few quarters, enterprise applications in these two markets have been among the fastest growing sectors in the Pro AV industry, including corporate office space, reception rooms, conference rooms, training centers, video production and broadcast studios.

Currently, emerging markets for fine pitch LED displays in enterprise applications include 1.5mm or 1.8mm pixel pitch products for broadcast studios, followed by 2.5mm dot pitch products for virtual production (VP) and augmented reality (XR). This type of product is also used in large enterprise environments such as internal training and demonstration of results.

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