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2024-06-19
It is obvious that the "eye-catching package" of this European Cup match not only includes the team that scored a big goal, but also Chinese brands scrolling through the LED screens on the green field, with Chinese content occupying the most eye-catching exposure position. This year's European Championship has 5 sponsors from China, all of whom are global sponsors. Chinese companies have made a brilliant debut with a sponsorship ratio of up to 38.4%, breaking the record for Chinese corporate sponsorship and demonstrating their strength, allowing the world to see the rise of Chinese companies.
In fact, there have been many precedents in recent years for Chinese companies to sponsor international large-scale events. For enterprises, sponsorship is obviously a significant investment. In addition to gaining exposure, using the European Cup as a platform to encourage more Chinese brands to go abroad will undoubtedly create a positive brand marketing environment for overseas brands in the long run, which is beneficial for recent enterprises to "go abroad". Therefore, sponsorship for Chinese enterprises not only needs to consider whether they have "made a name for themselves", but also whether they can also make money as a result.
On the field, sponsors promote the brand in the form of LED billboards, which effectively solve the problem of insufficient flexibility in time and space of stadium billboards through LED display screens. LED display screens can easily replace content according to the sponsor's requirements, and the time is shorter, which can also meet the needs of sponsors at different time periods and truly achieve accurate advertising. They have been welcomed by sponsors in various sports events. It can be said that LED display screens are advertising tools in sports venues.
For some companies that have not directly participated in the World Cup, a report from CITIC Securities earlier this month showed that sports venue facilities and equipment suppliers directly related to football and sports are expected to see a major boost in the short term. 2024 is the year of sports, and the second quarter will enter the stage of concentrated release of demand stimulated by sports events. That is to say, according to past patterns, the demand for LED display screens has increased to varying degrees in the years when sports events are concentrated.
Sports events cannot do without LED displays
The year 2024 is approaching halfway, and for the display panel industry, the turning point of the market in 2024 has become a preliminary consensus. Especially the large-scale sports events that have already been held or will be held intensively this year, such as the quadrennial Olympic Games and the European Cup, have become media wonders. The World Table Tennis Championships, Figure Skating and Speed Skating World Championships, as well as the Wimbledon, US Open, and Australian Open, have also gained increasing attention with the commercialization and entertainment of sports. In such a landscape society, audiences around the world will autonomously participate in any major sports event, and one of the most important media connecting these events and the audience is the LED screen.
Before the competition, a multifunctional modern sports stadium is created through LED display screens, which are used to preheat the pre competition scene. When exciting competitions are launched, the powerful visual processing ability of LED can present a magnificent and spectacular dance effect, bringing the audience a perfect visual feast. The LED display screens standing outside the sports stadium or on the outdoor sports field are mainly used to play promotional information, guide orderly entry and exit, play commercial advertisements, etc., to ensure the safe operation of the LED display screens in crowded sports venues.
During the competition, the live broadcast LED display screen has the advantages of high-definition and high refresh rate, smooth display, fast dynamic images without trailing, and quick response, ensuring that the audience does not miss every moment of the competition and truly restores the exciting reality. The ultra clear live broadcast of the game breaks the seating restrictions and makes watching the game from a distance easier. At the same time, the combination of light and music enhances the atmosphere of the event, making it more enjoyable to watch and creating an immersive experience for the on-site audience. Slow motion replay assists referees in making correct judgments and maintains fairness and justice in the game, with LED screens running throughout the entire game.
On the other hand, the hosting of the European Cup has also stimulated the enthusiasm for watching sports events. During sports events, the large screen has also expanded to various offline scenes, such as bars and restaurants, reaching a multiple increase in audience. LED large screen related enterprises will obviously benefit from this.
The large screen is still growing, and policies are favorable for development
In fact, LED screens have been a focus of attention in recent years, especially in marketing in 2024. Firstly, large-scale public events will further enhance and break through the value, usage time, and stickiness of LED screens.
Secondly, the continuous growth of overseas markets may bring more possibilities to LED companies going abroad. For many Chinese companies, the key word for this year is definitely "going global", especially for some advertisers who have transitioned from product going global to brand going global. High quality brand advertising is an effective means for them to quickly connect with the market, establish brand image, and occupy consumer minds overseas. At this time, LED screen marketing is particularly important.
Finally, under the protection of policies, the LED display industry has seen clearer and more transparent growth this year. In May of this year, six departments jointly released the Implementation Plan for Promoting Equipment Updating in the Cultural and Tourism Fields. The plan is proposed, aiming to guide and promote the updating of a number of facilities and equipment in the cultural and tourism fields nationwide by 2027, maintain sustained and stable growth in related investment scale, comprehensively improve service quality, and promote high-quality development of culture and tourism. From the perspective of the key tasks in the plan, it will directly promote the development of LED display screens and accelerate the upgrading and upgrading of LED display equipment in sports venues, museums, and key scenic spots.
Just as in the opening game, the two teams put in their best effort. The German team did not show mercy due to a smooth start, while the Scottish team still managed to score a goal despite having one less player - the most touching aspect of the quadrennial international football tournament is often the athlete's fighting spirit. Let this fighting spirit be linked with the fighting spirit of LED display companies. In the face of opportunities, Chinese LED display companies still dare to take risks!
