>
>
2023-07-12
Data shows that since the centralized invoicing of large-scale concerts and outdoor music festivals in the first quarter, the popularity of this type of performance has continued to rise in the first half of 2023. In the first half of this year, 506 large-scale concerts and music festivals were performed, with a box office revenue of 2.497 billion yuan and an audience of 5.501 million people. Among them, there were 428 performances in the second quarter, a month on month increase of 448.72%, and the box office revenue of the performances was 2.231 billion yuan, a month on month increase of 738.6%; The number of visitors reached 4.8233 million, an increase of 611.71% month on month. A new space for large-scale concerts, music festivals, and small theaters will work together to promote significant growth in performance consumption and related consumption driven by performance. Since entering the second quarter, concerts and music festivals have entered a relatively intensive period. During the May Day holiday, Beijing has gathered three large music festivals, with a cross city audience proportion of over 40%. This high-frequency music festival is not limited to popular cities, and many live house performances and tours of music in third and fourth tier cities have also received attention.
In the second half of the year, the offline performance market continues to heat up. Behind the curtain of Jay Chou's Haikou concert, more than 100 concerts and music festivals will be held nationwide from July to August. The number of air tickets and hotel orders in popular concert venues has significantly increased. From the data, it can be seen that concerts, music festivals, and other projects have a significant driving effect on destination tourism consumption. In addition to watching performances, many cross city users will also take short trips to or around the event venue, which will bring a significant driving effect to the destination's hotel accommodation, scenic spot tickets, car rental and self driving, one-day tours, and peripheral tours. Similarly, LED display screens, as supporting equipment for the stage, have also broken the situation of entering the "cold winter" due to the epidemic, driven by the performance market.
In addition to traditional performances, interactive small theater performances have also become a new growth point in the performance market. New formats such as talk shows, talent shows, and impromptu comedies are highly popular in the market. These new business formats cleverly integrate performance space with commercial space, playing a good driving role in surrounding consumption, and the LED display screen stage rental market is also the same. From a certain perspective, LED display screen stage leasing may regain an important share in the LED segmented field despite the continued popularity of the performance market.
The "spring breeze" in the performance market not only dispelled the "dark clouds" brought about by the sluggish economic environment of the LED industry in the past, alleviated the intense competition caused by declining demand, but also transmitted the heat to the LED packaging field through the supply chain. Since May this year, some packaging companies have announced price increases of 0-15%, while others have reduced prices. The lively and complex dynamics of packaging enterprises announce that the industry's downturn has come to an end and the trend of recovery is unstoppable. At the same time, it also makes people ponder how to choose and seize the opportunity to seize the next piece of cake in the LED rental market in the face of such a vast cultural and entertainment market in the future? It is also a question that every LED display screen practitioner needs to consider.
