In recent years, virtual studios based on "LED large screen+xR virtual shooting" have gradually emerged, attracting special attention from the film and television industry. From the successful success of virtual filming in 'The Mandalorians' to the highly technological virtual shooting shots in recent blockbusters, LED virtual filming is expected to drive innovation in film and television production models. This year, the market vitality has gradually recovered, various film and television projects have continued to be implemented, and new film and television production models have also been developed more. In this context, what are the developments of LED virtual photography this year? What changes will come?
Rapid market growth of new shooting modes
The haze of the 2023 pandemic has dissipated, and many industries are facing new changes in development. Some new models have emerged during the pandemic and are affecting people's lives and work. In the film and television industry, the three years of the epidemic have been known as the cold winter of the film and television industry, but it has further catalyzed the production method of virtual photography. Among them, LED screen virtual photography solves the problems of outdoor shooting and other work content in film and television production, and gives more expressive forms and creative space for shooting content. In recent years, with the continuous progress of LED display screen costs and technology, LED screen virtual shooting has not only been applied to large-scale film and television production, but also widely used in advertising, news broadcasting, music production and other fields. xR virtual shooting using LED display screens has gradually become a new shooting mode and has welcomed rapid market growth. According to data, virtual shooting will become the main growth point of the film and television shooting market with a growth rate of over 70% in 2022, and it is predicted that the market size of LED display screen virtual shooting in the future is expected to reach over 6 billion yuan.
Why did LED screens grow so rapidly and successfully attract such high attention? This has to mention the advantages of virtual photography in production. XR virtual filming is a film and television production technology that utilizes LED display screens and content engines to achieve real-time visualization. It can present pre designed 3D digital scenes on the shooting site and simulate real-life shooting. LED virtual photography is essentially a real-time combination of virtual and real light and images in front of the camera. Although virtual space and real space are physically independent of each other, they interact and integrate with each other in terms of light and shadow. The lighting work of LED virtual photography needs to be fast and efficient, in order to provide a good foundation for LED virtual photography.
Compared to traditional green screen production, xR virtual photography has certain advantages in light and shadow effects, post production, scene layout, and other aspects due to the use of LED display screens as the photography background. There is no need for image cutting steps, which can avoid the problem of "color overflow" in green screen production. Moreover, when the props are made of transparent materials, the transmitted colors and light effects are more natural and realistic. Secondly, in the production process, virtual filming advances the post production process of the green screen, greatly reducing the cycle of film and television post editing and saving post production costs. I believe that with the multiple advantages of xR virtual photography, and the continuous optimization and upgrading of LED display technology, hardware devices, software systems, etc., the shooting advantages of xR virtual photography will be more explored, and more related projects will be rapidly built around the world.